Keynote Speakers

Dr. Marc Hassenzahl

Professor of Ubiquitous Design/Experience and Interaction
University of Siegen, Germany

True Happiness this Way Lies – Technology, Interaction Design and Wellbeing

True Happiness this Way Lies – Technology, Interaction Design and Wellbeing

Almost any meaningful everyday activity involves technology. Take remaining in contact with friends and family as an example. Nowadays, this can be done through phones, SMS, Skype, Facebook, WhatsApp, email and in many other ways. In each case the overarching experiential goal is to feel close to each other, yet this feeling often quite subtly depends on the particular technology used. In other words: Whether we talk to each other, send short messages or pictures and movies is not only a matter of technology or personal preferences  – it impacts and shapes quite important and personal moments of closeness.

An experience-driven, wellbeing-oriented approach to design acknowledges this. It aims at designing technology in a way to maintain or even improve the wellbeing presumably created through its use. At its heart is interaction design. It is responsible for turning mere technology into accessible and meaningful moments in everyday life. Consequently, interaction should be designed with psychological wellbeing in mind. However, this is a challenging endeavor. It requires an understanding of what wellbeing is and how it could be systematically addressed through the design of things and interaction. In the talk, I will provide a brief introduction into the psychology of wellbeing and experience-driven design. I will then discuss the opportunities and challenges of this approach through various own project examples taken from research and industry.


Dr. Marc Hassenzahl is professor for “Ubiquitous Design / Experience and Interaction” at the University of Siegen, Germany. He combines his training in psychology with a love for interaction design. With his group of designers and psychologists, he explores the theory and practice of designing pleasurable, meaningful and transforming interactive technologies. Marc is author of “Experience Design. Technology for all the right reasons” (MorganClaypool), co-author of “Psychologie in der nutzerzentrierten Produktgestaltung. Mensch-Technik-Interaktion-Erlebnis” (“People, Technology, Interaction, Experience”) (Springer, with Sarah Diefenbach) and many peer-reviewed papers at the seams of psychology, design research and interaction/industrial design.



Pictures: https://1drv.ms/f/s!Au_5756w-bjkoxot6D8RpyQDUUNA

Dr. Neil Maiden

Professor of Digital Creativity
Cass Business School of City, University of London, UK

Digital Creativity for Everyone, Everywhere, Every time

Digital Creativity for Everyone, Everywhere, Every time

The demand for more creative thinking with which to design innovations needed to overcome diverse social, economic and climate challenges is now widely recognised. Digital technologies are one means of supporting this creative thinking. Digital creativity support has already been applied successfully in different creative industries, from television and theatre to the visual arts. However, most everyday work activities are still not perceived as creative, even though many can benefit from more creative thinking. This keynote will frame many everyday work activities as potentially creative, and demonstrate benefits of this reframing. Moreover, it will argue that, to deliver these benefits, digital creativity support needs to be embedded into everyday work tools is needed. It will elaborate this argument with demonstrations of different digital creativity support tools embedded in everyday work in different domains. It will also report key findings from empirical evaluations of these embedded tools in the domains. The keynote will end with call to take up challenge, and deliver benefits of creative support tools in professional work places.


Neil Maiden is Professor of Digital Creativity at the Cass Business School of City, University of London, and Director of its Centre for Creativity in Professional Practice. He has an extensive research background in computer science and software engineering. He now draws on this background to research and develop new forms of digital support for everyday creativity in work not normally framed as creative – from dementia care to health-and-safety management. He is and has been a principal and co-investigator for dozens of EPSRC- and EU-funded research projects with a total value of €35million. He has published over 220 peer-reviewed papers in academic journals, conferences and workshops proceedings. He was Program Chair for the 12th IEEE International Conference on Requirements Engineering in Kyoto in 2004, and Editor of the IEEE Software’s Requirements column from 2005 to 2013. He is co-founder of and teaches on the interdisciplinary Masters in Innovation, Creativity and Leadership at City, University of London, as well as on the MBA programme at the Cass Business School. His details are available at https://www.city.ac.uk/people/academics/neil-maiden

Invited Talks

Dr. Anirudha Joshi

     Professor in Interaction Design
IDC School of Design, IIT Bombay, India

       Designing technology for adoption by emergent users

Designing technology for adoption by emergent users

While designing, we use many techniques so that new products fit well in existing societies. These techniques often make assumptions about the users. But these assumptions don’t always hold for all users. For example, metaphors let users apply their current experiences to new products and situations. But what metaphor do we use when our user will open her first bank account through an app? How can someone who cannot type find a contact on his phone? How to provide information to someone who does not know how to search, navigate, or even read?

In this talk, I will explain what we mean by “emergent” users, and how information and communication technologies (ICTs) are reaching them. I will present the “user-usage” model, that describes how emergent users are adapting to ICTs, how design helps, and what challenges remain. I will illustrate these with examples of interactive products designed in our lab. I choose these products, not because they use the latest of technologies, or because they reached thousands of people (some of them did), but because we learnt a lot while designing them. Through these examples I will try explain how we can design for, and with emergent users.


Anirudha Joshi is professor in the interaction design stream in the IDC School of Design, IIT Bombay, India. He is a part of the “Interaction Design for Indian Needs” group in IDC, which has been exploring designs of interactive products for emergent users in developing countries. The group aims to solve age-old problems by leveraging digital technologies. It has worked in diverse domains including healthcare, literacy, Indian language text input, banking, education, accessibility, industrial equipment, and FMCG packaging.

Anirudha is active with HCI communities in India and outside. He has played various roles in several conferences including India HCI, INTERACT and CHI conferences. Recently, he was the co-general chair of INTERACT 2017 in Mumbai. You can know more about Anirudha here:


Dr. Paula Kotzé

Extraordinary Professor
Department of Informatics, University of Pretoria, South Africa

Is HCI ready for the 4th Industrial Revolution?

Is HCI ready for the 4th Industrial Revolution?

We are on the brink of the 4th industrial revolution (4IR), a technological revolution that will fundamentally change the way we live, work, and relate to one another. 4IR is characterised by a fusion of technologies, blurring the lines between the physical, digital and biological worlds. 4IR represents entirely new ways in which technology becomes embedded within societies and even our human bodies. It may change not only what we do, but also who we are: our identity, our sense of privacy, our consumption patterns, our notions of ownership, how we develop our careers, cultivate our skills, meet people and nurture our relationships.

In its most dehumanised and pessimistic form, 4IR could have the potential to change humanity into robots and deprive it of its heart and soul. But as a complement to the best parts of human nature, including creativity, empathy and taking care of others, 4IR can also elevate humanity into a new collective and moral consciousness based on a shared sense of destiny. It is incumbent on us all to make sure the latter prevails. In the end, it all comes down to people and values. We need to shape a future that works for all of us by putting people first and empowering them.

Putting people first has always been at the core of human-computer interaction (HCI). But is HCI ready to embrace the demands of 4IR. Is HCI ready to embrace 4IR and support humanity in the challenges it may bring? Has HCI evolved enough to meet the demands 4IR may bring?

In this talk, these issues will be addressed with the objective of stimulating deeper thinking and discussion of the issues at hand.


Paula Kotzé is Extraordinary Professor in the Department of Informatics at the University of Pretoria, South Africa. Until her retirement in March 2018, she was Chief Researcher at the Meraka Institute of the Council for Scientific and Industrial Research (CSIR) in South Africa. Her background is multidisciplinary combining computer science, information systems, industrial psychology, human-computer interaction and education. She holds a PhD in Computer Science, with specialisation in Human-Computer Interaction, from the University of York (UK), which she obtained in 1997. She is a specialist in human factors engineering, enterprise systems engineering, socio-technical systems, design thinking and design research.

At the CSIR her work primarily involved domain modelling with work completed in the domains of e-health, small and medium enterprises, smart environments, WASH (water, sanitation and hygiene) and organisational and systems interoperability. Before joining the CSIR in 2018, she was Professor and Director of the School of Computing at the University of South Africa. During her academic career, spanning over 30 years, she was instrumental in establishing the field of HCI as academic discipline in South Africa and internationally. She played a leading role in many national and international organisations in pursuit of this objective.  Amongst others, she was Chair of the International Federation for Information Processing (IFIP) Working Group 13.1 (HCI Education and the HCI Curriculum) between 2005 and 2010. In 2006 she was also elected as Vice-President At Large of the Association for Computing (ACM) Special Interest Group on Human-Computer Interaction (SIGCHI), a position she held for two terms until 2012. She is currently Vice-Chair of IFIP Technical Committee 13 (IFIP TC13) on HCI. She was Program Chair for IFIP TC13’s flagship conference, INTERACT, in 2009 and Conference Chair in 2013.

Dr. Christiana Kouta

Associate Professor
Department of Nursing, Cyprus University of Technology

The Use of Interactive Technology in Providing Culturally Competent Care

The Use of Interactive Technology in Providing Culturally Competent Care

Transcultural education is a necessity in contemporary world in any science and in combination with multidisciplinary collaboration in research and everyday practice form an asset for the quality of health and life based on human rights. Information technology provides an umbrella framework to liaise professionals, providers, users and quality entities and so on. It plays an important role in health and social professions in utilization of health knowledge and care and in providing transparency and dissemination along with evidence-based decisions for health and social care interventions.

The presentation aims discuss the effectiveness and success in using interactive technology and information technology in general, for the training of professionals through specific EU research project examples. The presentation analyzes the usability of United to End Female Genital Mutilation Knowledge Platform (UEFGM) and the Knowledge Hub of Intercultural Education for Nurses in Europe (IENE 6, IENE 8).

IENE 6 is about enabling health workers to provide psychological support to migrants and refugees and developing strategies for dealing with their emotional needs. IENE 8 is about empowering migrant and refugee families with parenting skills. In these, Khub is used in introducing migrant and refugee real stories and interactive learning. UEFGM platform consists of 13 modules in 9 languages. Each module is designed as a learning programme including practical information and specialized training for the support and guidance of those affected from FGM.


Dr Christiana Kouta is an Associate Professor at the Department of Nursing. She is the Head of the Master in Advance Nursing and Community Health and Care and she is teaching at graduate and undergraduate level Community Nursing/Health, Health Promotion, Transcultural Nursing/Health, Family Nursing/Health.  Dr Kouta research combines community and transcultural health in relation to culture and gender. Most of  her research projects use interactive technology. She recently led an EU funded project on knowledge platform for Female Genital Mutilation. It involves a user friendly live on line platform. She is currently leading another EU funded project IENE 8, with the use of an on line Knowledge Hub for health professionals aiming in empowering migrant and refugee families on parenting skills. Dr Kouta is a member of the Board of Directors of the Cyprus University of Technology and the Secretary of the European Transcultural Nurses Association (ETNA) since 2013.​